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Brand Mission

TINT IT AGAIN was born with the intention to build a sustainable luxury fashion brand .The idea behind it is to embrace who you are and own your flaws with confidence and a dash of fashion. We believe in a world where elegance and style can coexist with sustainability and responsibility. Our mission is to produce high quality clothing made out of natural fabrics that respect our environment, that are ethically made, and that you will love to wear.

Brand Story

The founder of TINT IT AGAIN came up with the name as it represents her love for Colors and the idea of how just a tint of Color can change one’s whole perspective.

Technically , “TINT” which come from the word ‘dye’ which means to apply a color and “IT” would be anything, an object ,an idea ,a habit ,etc

So what the name means is to take some time out from your busy schedules and “tint it again” i.e color it again but this time just add a little color to your lifestyle that you otherwise would not. (because we live only once!)

About the founder

Mahima Jain is the founder and CEO of TINT IT AGAIN. A graduate from Amity University, Noida with a degree in design and technology. Mahima always wanted to pick the entrepreneurship path as belonging from a business family. Her pounding passion and boundless creativity led to the birth of her label ”TINT IT AGAIN” Her signature style has plenty of Colors filled with modern silhouettes. On a normal day, you can find her with a mug filled with Dalgona coffee in hand, working on the designs, social media content , marketing, and assisting the merchandising team. And of course, watching Korean drama when not working !

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